After having my good friend Armand Rosamilia teach me all kinds of stuff about marketing and branding, it appears that I have finally taught him something! The foot is on the other hand now, isn’t it???
Back in the early days of publishing (for me… we’re talking 2005) I always had a huge stack of bookmarks at my disposal. I did a new bookmark for every release I put out with Carnifex Press and every one of my own releases got the bookmark treatment with the website on one side and the book cover and ordering info on the other. Of course, when Carnifex Press went the way of the dodo I was stuck with about five thousand useless bookmarks. I guarantee there is a heavy box filled with them somewhere in my garage. It was also the last time I used anything other than a business card to promote my work.
Author Tim Baker swears by bookmarks, and I don’t think I’ve ever seen him without a handful of them in his pocket and within easy reach. Hell, if you even glance at him he’ll…
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